PETA to launch .xxx smut site ‘to help animals’ – People for the Ethical Treatment of Animals reportedly plans to launch a porn site. The website, at peta.xxx, will be “a pornography site that draws attention to the plight of animals”, according to Reuters, which cited a spokesperson. With thousands of well-known companies reluctantly queueing up to pay up to block their trademarks in the forthcoming .xxx top-level domain, PETA appears to be a unique case of a non-porn brand that plans to embrace “adult entertainment” to further its cause.